Philippe Bodart

Digital trends have a high rate of modifying the overall landscape of online marketing. The pace at which these trends change can be challenging for businesses and websites. As mobile web browsing is expected to overtake desktop-based browsing in the future, websites are often challenged to improve the browsing experience.

Web design as a service is considered as both necessary and valuable for marketing and business growth. Several web designers can level up a website to a basic standard of responsiveness, but there are things and tools you can learn on your end to maximize it.

Understand what adaptive content is and prioritize it - User frustration, according to Usablenet, stems from things like “needing to zoom in and out of pages,” “missing features,” and prompt delays. Go over these with your designer to make sure their browsing is smooth. Designers can also suggest great, if not best solutions to improve or scrap existing designs so it’s wise to facilitate open discussion.

Check website design over multiple platforms - Testing your website yourself can be useful during the improvement or modification process. A tool you can learn how to use is Adobe Edge Inspect, which allows you preview designs across multiple platforms in real time. Several other tools worth checking out are also Wookmark, Style Tiles, Responsive Wireframe, Skeleton, ProtoFluid, and Foundation. Testing regularly can also help mitigate challenges early before they develop.

Create unique experiences - Responsive web design is not the sole solution to your website traffic problem. A common mistake that businesses make is sacrificing content or contextual creativity and relevance for visuals. Mobile-specific features can also maximize responsiveness and generate organic reach. Users are more likely to attain great browsing experiences if the website offers unique and useful features. Figure out which types of content are necessary and which ones you can do away with.

Seek professional advice from wherever you can get it - If you’re not sure how to start, don’t hesitate to seek help. Input and lessons from relevant sources can always be put to use.

Responsive Web Design by WebriQ - Our Services Value Performance

What makes design stand out, other than pertaining to the technical standards of responsiveness? At WebriQ, consistent performance is what we aim to provide. Several outlets for design share the common qualities and goals, but our team is dedicated to following projects through to the end, adapting our clients’ concerns and vision like our own.

Colorado Springs web design can be difficult for newbie brands, particularly those who’ve just considered RWD as part of their aim for growth. Our work is grounded on what we believe what 

 should be - dynamic, adaptive, forward-thinking, and ahead of the game. Our portfolio services various clients, adding to our expertise, experience, and passion for bridging people to people.

If you have concerns about your web design, Colorado offers WebriQ - a team driven by passionate individuals. Ask us for a 

Maximizing Responsive Web Design: Tips and Tools For Improving Your Website

Over the years, mobile engagements have become more common as the new age of technology made the e-commerce industry smarter. Colorado, which is the 6th State for Business according to CNBC’s 11th annual “America’s Top States for Business” study, is categorized as one of the best places for innovation and technology.

Because of this, web design Colorado professionals, especially here at 

, are very keen on developing effective websites. But, of course, you as the website owner would want to know what’s going on as well. So that you will achieve your desired results, not only should you know the positive things but the pitfalls to avoid as well. Here are some common mistakes to avoid when having your website designed.

Major Pitfalls to Avoid When Designing a Website

Through experiences, most businesses believe that a responsive web design is very helpful in increasing their sales. It is because of the fact that their marketing campaigns won’t only reach desktop users but smartphone and tablet users as well. If you agree with them, then make sure that you know the following common mistakes your web designers might do that will lead to your website not working as it should be.

A homepage is where you find the different tabs that will lead you to other pages of your website. It also comes with a headline which will help your visitor find what they’re looking for. Depending on your products, if your homepage has almost anything under the sun without delivering the answers to the user’s needs, then, you’d be expecting your website visitors to leave just before they see your products.

Over 60% of online searches come from mobile platforms. Make sure then that end up with a responsive website design, something that will show up great on desktops, mobile phones, and tablets.

While widgets are beneficial for your website, adding too much of them will add too much weight on your website. As this happens, it might become difficult or it may take too long for your website to load. This won’t be a good sign for website engagements. If you badly need to add some widgets, make sure that you only get those which are relevant, responsive, and secure.

Since your website is like a virtual brochure with lots of information about your company and your products, a search box must be seen on it. Also, make sure that you carefully study and link the search keywords correctly to any of your web page. In other words, the concept of search engine optimization (SEO) must be regarded greatly.

If you hire professionals who offer web design as a service, always check that the call-to-action tab and Contact Page must be easily accessible and relevant for your business. These two small yet major parts of your website will help you lead visitors to sign up for emails and buy your products.

When talking about the overall design of the website, the color schemes, contrast between the site field and fonts, as well as the content must be blended right in order to become enticing enough to drive engagements. Irrelevant visuals and content are usually the causes of higher bounce rates or poor engagements.

Contact Colorado Springs Web Design Experts Near You

To get the best website that you expect, make sure that you only trust a designer with remarkable market experience and a number of satisfied customers. Do a little research about the team of professionals who will be working for you.

In WebriQ, we are proud to say that we are a highly competent Colorado Springs web design team who can give you a great quality and responsive website. We got the best team of web designers and customer service professionals who can attend to your needs in a short turnaround time. For inquiries, you can always 

Mistakes to Prevent When Designing Your Website

Search engine optimization (SEO), a specific type of marketing that focuses on enhancing a website’s visibility in organic search results, can provide remarkable results when done effectively. Since it improves a website’s ranking, it increases awareness in major search engines, and this, in turn, then drives more website traffic.

Assuming you’ve taken steps to optimize your website for regular searches from desktops and laptops, it may now be time to turn your attention to mobile optimization. While, of course, many of the SEO elements you have already used will benefit a mobile search for your website, there are a few other things you can do to improve discovery of your website via a mobile device.

Mobile optimization can help both online and offline businesses. National ranking might be more important for online businesses while 

 is more important for offline, brick-and-mortar businesses.

It’s essential to understand what a huge role mobile search can play for brick-and-mortar businesses. For one thing, people are often walking on the street or riding in a car when they access their mobile phones because they are looking for a place to eat, a place to shop, or a place that offers a specific service they need at the moment. One case study of how effective local search can be comes from a Jersey City physical therapy center called EPTG, Exchange Place Therapy Group. This business doubled its client base by building a new website that used a highly targeted digital marketing campaign. Working with an 

 marketing firm in South Carolina, they achieved excellent results within 12 months. Specifically, their rate of weekly patients increased from twenty to forty-five, which represents a 120% increase.

3 Good Reasons to Focus On Mobile Optimization

Mobile optimization matters for the following 

First, more and more people are buying smartphone and tablets every year. You don’t want to miss out on this part of the market.

Second, many websites that look fine on a desktop or laptop aren’t designed to look good on smaller or different screen sizes. They also don’t account for the load times of mobile devices.

Third, mobile optimization is about making site design and structure, as well as page speed, more user-friendly. This way, you’re not accidentally turning away impatient mobile visitors away because they can’t read your website or it takes a painfully long time for it to load on their screen.

Here are two things you can do to improve mobile optimization: 

Traditionally webmasters have used images, JavaScript, and CSS to improve the look and feel of a website. When mobile phones first came on the market, the new technology did not know how to deal with these elements; consequently, webmasters decided to block one or more of them to make a website more mobile-friendly. Now, things have changed for the better. Not only has the Smartphone GoogleBot adapted to all three elements, but they help it understand how to categorize a website better.

Another thing that you no longer have to worry about is making sure that your best content is “above the fold.” In a world where scrolling is almost a reflex action, it is no longer a meaningful distinction to make.

However, there are still some best practices that have not changed—avoiding flash and pop-ups. These still don’t work well on mobile devices and you should continue to avoid using them. If you really want flash, then substitute with HTML5. As for pop-ups, there is no workaround and continuing to use them will increase your bounce rates

Page speed can be slowed down on a mobile device because of the different type of hardware used to get online and because of issues with connectivity.

Here are 4 steps you can take to improve page speed:

A few things that you can do to improve mobile optimization is to use brief titles, keep URLs short, and be concise, but still informative, with your meta-descriptions. In addition, think about adding rich snippets. These work very well on a limited screen site; and, in fact, they work even better than on a desktop or laptop. One way to do this is by deploying 

Mobile marketing should be part of your marketing strategy because it provides the distinct advantage of allowing you to reach your targeted audience at a far lower cost than traditional advertising. With a few of these helpful tips and tweaks, your website should look great to everyone, no matter what device they’re using.

GET STARTED WITH A MOBILE FIRST WEBSITE -- check out our 

Are You Optimizing Your Website for Mobile Visitors?

Why Pageless Design is the Future of the Web

1. It uses story to compel visitors to action

Why do we have websites? To communicate with our current and future community. That community comes in the form of prospects, customers, enthusiasts and partners. In each case the goal is to accomplish a specific objective, something that almost always requires a specific action on the part of the user. How do we do that? By telling a story!

Stories quite simply provide the best vehicle for delivering messages that are not only heard and understood, but that inspire, motivate and elicit action. Furthermore, on the web we can (for the first time ever) free ourselves from the general constraints of traditional media and advance the art of storytelling. We can create captivating, immersive, interactive and emotional experiences that move people in more powerful ways than traditional media, or even traditional web design, ever could.

2. It’s seamless, intuitive and easy to digest

Today, when you land on the average website you are greeted with a few prominent trends: a large image slider, top or side navigation, a main body of text/images/icons and a sidebar with various links, images and CTAs. On many sites you are asked to hand over your name and email address immediately, even before you’ve had a chance to learn about the person, group or company whose site you’re visiting.

What a scattered, inelegant, blunt experience.

But, when you land on a pageless site you are immediately immersed in the opening lines of a great story. The ultra simplified design gets out of the visitors’ way and the story you’re trying to tell takes center stage for the entire journey through the site.

All that is left is the beginning of a well crafted story, where the only thing the visitor must do to progress is the most natural and intuitive thing on the web: scrolling.

This simple action makes for a seamless experience devoid of link hunting or any other type of point and click guesswork. And because this format forces the website owner to distill their vision into one page, the overall message is typically much clearer and more powerful than it otherwise would have been scattered between a home page, about page, mission page, sidebar, etc.

3. It’s viscerally and emotionally satisfying

With the advances in HTML5, CSS3 and JavaScript we are able to weave interactive elements throughout our story to encourage, delight and win over our visitors on a “gut level,” which mere fact listing could never accomplish. Doors that open, boxes that flip and fold, buttons that chime or animate in creative ways — these are the types of “bubble wrap” interactions that provide satisfying texture and emotional context to the story we’re trying to tell.

When a design goes beyond merely looking good and actually feels good too, we are able to create addicting feedback loops that encourage specific actions “just for the fun of it.” When those enjoyable actions or micro-experiences (such as clicking a specific button) are built around our calls to action, conversion rates rise with user happiness.

None of the above would be valid if they did not result in higher conversion rates. Sure, beauty, design and a good story are all great in and of themselves, but in the context of building websites there really is one metric that matters most: Conversion.

Every website we build should have a primary objective. To generate new leads, to grow your online community, to promote a person or product, to drive more downloads, to sell more goods and services.

These are the things that a single page website is best at. It’s simple, straightforward design combined with a great story and visceral interactions propel site visitors along a single path towards that final goal. It’s more focused than a standard website and more elegant than a mere landing page. The numbers have proved it works best again and again.

5. It makes iteration easier, faster and more effective

Not only does a pageless design convert better by default, but making changes based on analytics and user feedback is easier, faster and more effective. It’s easier and faster because there’s only one page to deal with. Instead of trying to weave a good user experience across multiple pages you’ve already crafted a concise and powerful one page story. Now all you have to do is tweak the specific details and interactions you’ve created in order to make them even more satisfying than they already are.

6. It decreases bounce rates and encourages sharing

Thanks in large part to everything I’ve already listed above, bounce rates tend to be lower on single page sites. This is because there’s very little to do or become confused about. It’s just the visitor, a good story and the primary objective for which that site was designed for. If the site’s story and flow are effective, the bounce rates are going to reflect that reality by enticing visitors to hang out longer.

Additionally, it’s hard to share an entire standard website with someone; the bulkiness of it forces visitors to manually zero in on what they like best and share just that bit with someone else. With landing pages it’s even worse. It’s distasteful to share a landing page with others because it’s obvious that you’re just after their money and/or information. But sharing a compelling story and a good experience, well those are things we do every day and they excite both us and those we’re sharing them with.

In this way pageless design offers a unique way to organically propel visitors (and those they share your site with) into an effective sales funnel they actually enjoy.

Pageless design creates a uniformity across platforms where users are already used to scrolling content, interactive elements and intuitive navigation. The apps on our smartphones and tablets are leaps and bounds ahead of current web design standards when it comes to creating memorable and enjoyable experiences.

This is mostly due to their unique limitations which encourage designers and developers to come up with new solutions that don’t lean as heavily on outdated conventions (like pages) but on new technological advancements. This results in new kinds of interactions native to a digital environment; swipe gestures, pop-out menus, use of gps information, gyroscope aided movements, animations, etc.

In many ways pageless design can do the same thing for the web by offering a simpler, more intuitive user experience full of delightful web-native interactions. This can be accomplished by utilizing a design concept we call Responsive +. This will not only ensure that your design adjusts in size to any device but that it feels right when viewed on any device.

Finally, we come to the crucial point: the price point. Traditionally, it’s been quite an expensive endeavor for both businesses and individuals to create beautiful, custom websites. Not just thousands of dollars, but tens of thousands of dollars. Thankfully, with a pageless website that’s no longer the case.

Particularly with services like Impress, a beautiful one page site can be delivered in just two weeks and at a price point just under $5,000. Something you’ll be hard pressed to find anywhere else when combined with the other benefits I’ve listed in this post.

With pageless design we might actually see, for the first time, the democratization of beautiful and effective web design. Making it possible for anyone who wants one to have a website that feels right, looks great and gets results.

Will You Be Using & Creating Pageless Websites?

So those are my eight reasons for why pageless design is the future of the web. What do you think? Am I spot on, delusional, close but not quite accurate? Tell me all about it in the comments below. And please, feel free to share whether or not you’ll be using and creating pageless websites in the future.

WebriQ CMS -- A Git-based approach for Pageless websites.

The premise is that you can leverage modern frontend tooling to create lighter, faster, more secure sites. And FYI, this isn't fringe developer extravaganza. Entire organizations like Smashing Magazine, Sequoia Capital & Mailchimp have migrated to frontend tooling. One of the first implications here is decoupling the building & hosting of your site. You can "pre-bake" and pre-build assets and then serve them on Content Delivery Networks. This effectively frees your content from the database/templates imperatives of traditional CMS, like Wordpress and Drupal. However, the content itself still needs to live somewhere. That's where Github comes in. To create your site, you can use a static site generator like Spike, the one implemented as standard by WebriQ or a Javascript frameworks like Ember, Angular, React, or Vue. It doesn't matter. The point is you store the site's content in a GitHub repository, where most of your pages can be simple Markdown files. Then, you deploy & host that static content on a content delivery delivery network of your choice. WebriQ CMS is a Git-based, open source Ember CMS. 

 to build, manage, update and host sites build with unique front end tools. With WebriQ CMS your content lives in Github and the CMS leverages Github's API to interact directly with your content repository. The WebriQ API allows the CMS to interact directly with the Github repository. It loops editors directly in to Github workflow. You can see our Git based CMS in action on 

8 Reasons Why Pageless Design is the Future of the Web

Dannea Moneva

With organic search driving more than 50% of all trackable web traffic, it's clear that this channel outperforms social media, paid ads, and other website traffic sources. As a result, optimizing your website for search engines is a critical component of any marketing strategy. By ensuring that your website is easily discoverable by consumers and appears ahead of your competitors on search engine results pages, you can increase your visibility and drive more traffic.

It's time to consider switching to a website platform that supports effective search engine optimization (SEO) strategies. Using a headless content management system (CMS), you can use the platform's architectural features to enhance your SEO efforts, such as optimizing your website content, improving your website speed, and implementing other best practices for SEO success.

In this article, we'll explore why SEO and composable stack for websites should be something you would be interested in and why a headless CMS is an optimal choice for businesses aiming to achieve significant SEO goals. We'll also examine StackShift's features to help any content managers to boost your website's search engine rankings.

Discovering the Versatility and Benefits of StackShift:

StackShift provides businesses with a digital experience platform

 and the tools necessary to meet the demands of today's digital landscape. It is a digital experience platform that makes building a website go smoother and ensures that content management is less of a headache.

WebriQ is a composable architecture competence center providing cutting-edge website development solutions since 2017. Through continuous experimentation and evolution, WebriQ has built a powerful custom tech stack solution for website development.


By combining the best technologies, content management systems, and tools available, we have created a platform that offers unparalleled flexibility, scalability, and agility for businesses looking to make excellent digital experiences and enhance their online presence. We have also partnered with industry leaders like Netlify and Vercel to create seamless workflows for digital assets made on their platforms. With StackShift, businesses can benefit from a robust and future-proof website development solution that will help them stay ahead of the curve in the fast-paced digital landscape.

The Solution for Tech Stack Implementations

WebriQ has transformed its extensive experience and expertise into an all-in-one solution for composable architecture implementations. This solution allows organizations to effectively tackle the challenge of migrating to new functionality from legacy systems. With StackShift, companies can take a phased approach to migrate off their old systems, starting small and adapting as they progress and upgrade their business functionality.

 is an excellent way to try out the platform's capabilities. Users can experiment with different features and functionalities to better understand how to leverage the solution for their organization's needs and digital experiences. With StackShift, businesses can migrate their legacy systems to a modern composable architecture technology, ensuring they are better equipped to handle today's fast-paced digital landscape.

WebriQ's Integration Expertise: Streamlining Workflows for CMS

WebriQ's integration expertise combines different systems and tools under a single management interface, enabling efficient collaboration and content management without developer involvement. StackShift's integrations cover AI, cloud-native e-commerce, data democratization, serverless and payment forms.

For example, OpenAI API or any headless content model integration with StackShift, and WebriQ Commerce integrations with e-commerce platforms like Bigcommerce and MedusaJS.

Hasura facilitates data democratization, while serverless forms and payment forms through AWS and WebriQ Serverless Forms ensure secure, scalable, and easy-to-manage forms and payment gateways.

Overall, WebriQ's integration capabilities enable businesses to streamline their workflows and digital teams to achieve greater efficiency and productivity in managing their content and digital assets.

Optimizing Pages for Search Engines in 2023: Is It Still a Relevant Strategy?

Based on current trends and practices of digital leaders, it's safe to say that SEO will remain relevant in 2023 and beyond. The internet continues to be a crucial component of our daily lives, and search engines remain the primary way people discover information online.

As businesses strive to compete for online visibility and engagement, SEO is essential to help them achieve their goals. While search engine algorithms and ranking factors may change over time, the fundamental principles of SEO, such as creating high-quality, relevant content and optimizing website structure and user experience, will likely remain critical factors for achieving online success.

Key Features to Improving Site's SEO with StackShift

APIs are essential technology components that allow different computer programs to communicate with each other. In the case of headless CMSes, APIs are crucial for maintaining the flexibility and integration necessary to power effective SEO.

StackShift offers an OpenAI API integration to support various functions for digital experiences, from the creation of content to its distribution across different channels. Through this, businesses can seamlessly integrate their content and digital assets across multiple platforms, enabling them to achieve better visibility and engagement with their target audience.

2. State-of-the-art Headless CMS for an effortless content model

Content models define the structure and relationships of content types within a headless CMS. They allow marketers to organize and deliver content modules depending on the channel and consumer. StackShift's headless CMS simplifies content modeling by allowing easy editing of labels, or fields, for each content module, which enables APIs and marketers to quickly find the modules they need. Overall, content modeling is essential for creating a flexible, organized, and structured content structure that supports SEO and enhances users' digital experiences.

3. Headless Commerce implementation boosts online stores' SEO

Implementing Headless Commerce can significantly improve an online store or site's SEO. By decoupling the front-end presentation layer from the back-end commerce functionality, online stores can optimize their site for search engines without compromising user experience.

Headless Commerce allows for the creation of highly optimized content that can be indexed and ranked by search engines more effectively. Additionally, the faster load times and better performance associated with Headless Commerce can lead to improved search engine rankings. With its ability to improve SEO and enhance the user's digital experiences, Headless Commerce is a must-have for any online store looking to stay ahead of the competition.

Metadata plays a crucial role in search engine optimization by providing search engine algorithms with additional information about a page's content and context, which helps it rank against other pages. Access to metadata is critical in StackShift's headless CMS, as it allows marketers to tailor descriptions for elements that manage content, like page titles, page descriptions, and content module descriptions. This provides search engines with clear information about each component and its relationship to the targeted keywords.

5. Easy content management with StackShift's headless CMS

StackShift makes managing content with a headless CMS as easy as traditional CMS. In addition to the ability to have content editors create custom metadata, StackShift provides a range of features that simplify content management for business users. These features include editable components, rich text editing, and previewing screens, allowing users to create and update content without technical expertise easily.

StackShift also offers one-click publishing, allowing users to quickly and easily publish content to their website or other channels. In addition, StackShift includes rules and GPT-3 and GPT-4 integrations, enabling businesses to perform a wide range of natural language tasks, such as creating chatbots, generating content, and more.

6. Customizable URL Slugs for Improved SEO with StackShift

StackShift offers a simple solution for businesses to optimize their URLs for search engines. With customizable URL slugs, users can easily incorporate relevant keywords into their website URLs. While keywords are no longer the sole factor for SEO, they still hold significance in helping search engines identify the content of a page.

This simplifies creating and modifying URLs with targeted keywords, allowing companies to achieve better visibility on search engine result pages. By optimizing URLs in this way, businesses can improve their chances of attracting traffic and increasing engagement on their website. With StackShift, customizing URL slugs has never been easier.

7. StackShift's Integration with CDNs for Optimal Content Delivery

A content delivery network (CDN) is a network of geographically distributed servers that deliver content to end-users with high performance and availability. As website loading speed and performance are crucial factors in enhancing user experience and SEO rankings, CDNs have become essential to the modern web infrastructure.

By leveraging the power of CDNs, StackShift ensures that its users' content is delivered quickly and reliably to their audience, no matter where they are worldwide. This integration leads to better user engagement, higher conversion rates, and improved search engine rankings.

8. Simplifying Markup Editing in StackShift

With the separation between the front end and the back end, making changes on a website built on a headless CMS such as StackShift is now easier and faster. Developers can edit markup without affecting any consumer-facing experiences. This cleanup ensures a simple markup, essential for top-ranking content for search engines.

StackShift's CMS also allows you to view all changes made to any field and roll them back instantly when needed. Avatars of team members viewing a document appear in the corner to prevent edit clashes or lockouts. Moreover, real-time presentation layer previews enable the team to collaborate and meet website business needs.

Implementing a headless CMS with solid technical execution can offer many businesses significant SEO advantages compared to a traditional CMS. And StackShift's headless CMS provides various features that can boost the websites' SEO. With customizable URL slugs, customizable metadata, integration with CDNs for fast content delivery, and easy-to-edit markup, StackShift makes it easy for marketers to optimize their website content for search engines.

Overall, StackShift provides a user-friendly interface, editing tools and features to help marketers and businesses improve their website's SEO and increase their online visibility.


StackShift and SEO: Using Headless CMS and Composable Stack to Boost Search Engine Visibility

If you are a business owner, marketer, or e-Commerce site owner then you will most likely spend a lot of time thinking about your business' website. Producing content becomes a necessity to attract more traffic online and potential clients.

Naturally for a business owner, marketer, or e-Commerce site owner, discerning about your business' website as well as its content management would be your top priority to establish an authoritative, trustworthy, and engaging online presence.

Coming across content management systems, such as traditional and headless CMS, becomes normal. On top of that, you will be concerned about search engine optimization as well.

For those of you who want to improve your website or create a new one, going the headless CMS route is highly recommended. To make it even easier for you to achieve your marketing goals, this comprehensive guide provides headless CMS SEO best practices. Implementing these guidelines will make your site perform so much better on search engines and smooth out content management processes as well.

Ultimately, if you want to improve your website or create a new one, going the headless CMS route is highly recommended.

What makes the headless CMS perfect for e-Commerce is its “decoupled” setup.

In a headless CMS setup, the back-end and the front-end of the website or e-Commerce store are "decoupled". This means that they work independently. In other words, product information and other data (e.g. product listing descriptions, prices, and other information that the customer searches for and sees on your site) are treated as separate from the commerce management and business logic side.

System-facing concerns and server-side matters are separate from customer-facing concerns.

By the way, headless CMS may also be called static site generators. A website using this technology can also be called a static site or a decoupled site.

There are many benefits of a headless content management setup. That includes:

To know more about the advantages of using a headless CMS and why we recommend it, you might want to check out this article: 

Why Content Marketers Should Consider a Headless CMS

This technology will benefit your business website strongly as well as your SEO efforts.

Headless CMS and SEO: The Advantage of Structured Content

Headless CMS is designed to deploy structured content.

What this means is that you can create large content topics. Then, under that, you can have content chunks that can cover the specifics of the topics in more detail. All of these will then be arranged and rendered in a logical structure for you via APIs. As a result, your content team can focus on writing and publishing well-thought-out content without trouble.

Structured content is one of the main features that make headless CMS distinctive. Managing your content models becomes a breeze and your content chunks can be moved around freely to wherever you need them.

Because of this setup, search engines will be able to crawl your website so much faster and much more effectively. Those search engine bots will find it super easy to identify what your website is all about. That can help your pages 

As a whole, the structured and organized nature of headless CMS gives a website that much-needed edge to overcome the competition on search results. Imagine surpassing your competition on the searches and gaining more visibility. Awesome, right?

When it comes to headless CMS and headache-free website building and content management, we proudly introduce to you the 

In a nutshell, it is a landing page and microsite builder. With the wide variety of components available, you can be more confident in creating impactful online pages that will take your business and web presence to a higher level?

What can you expect from Webriq Studio? Check out these highlights:

Experience the future of website creation

Simple interface with little time requirement

All-inclusive, cutting-edge solution that will never be obsolete

Get the most cutting-edge tool for website design - today

Webriq Studio delivers an out-of-the-box SaaS experience, giving you a chance to create pages backed by powerful technologies without spending time trying to figure things out on your own. Plus, with this technology stack, you don't have to worry about tomorrow - it's a future proof approach to building and managing your web properties!

Webriq Studio is a page builder that is transforming the web. It is a fully-fledged one-stop-shop for creatives looking to build on a future proof stack. With endless customization possibilities, you have everything at your fingertips to design and launch your project - from landing pages to eCommerce sites.

Webriq Studio is the new rage in microsite creators. It's intelligent, intuitive and idiot-proof for marketers to set up landing pages that convert like mad.

This is basically the future of website design!

If you have decided that a headless CMS setup is for you, then once it is set up, marketing your website properly online can be considered the next step.

To help you with this, here are some of the accepted best practices for static sites or headless CMS websites.

Using a headless CMS means a heavy reliance on API calls. Discuss this with your web development team and ensure that your site's URL is static rather than dynamic. This is important for every page that you wish to rank high on Google.

This may sound too technical for marketing heads and top-level business owners focused on the overall aspects of the business, so it is best to coordinate with the web dev team regarding matters connected to SEO-friendly URLs. When not done right, these may not be crawled and that can impact the visibility of your content.

If you are migrating from a traditional or monolithic CMS (e.g. WordPress) to a headless CMS, it is best to maintain the same URLs for product listings and categories. These have most likely been indexed by Google already and will benefit your new site without you having to go through so much effort. Again, discuss with your web technicians regarding the creation and maintenance of these SEO-friendly URLs for the best results.

Pre-built or pre-generated sites (e.g. sites using free and paid WordPress themes) often come with a planned SEO structure already. However, if you are using a headless CMS, the site will go down the bespoke route.

In this case, it is important to lay down a plan for the SEO essentials first before building out the website. The web development team, designers, and SEO team should coordinate well to outline these basics in order to make the website perform well on search engines quickly after launch.

The SEO essentials we are talking about here is on the back-end side, which covers mainly the codes used to build the website from scratch. Javascript and HTML codes will be deployed and they need to be coded properly with search engines in mind.

To help search engines find your website quickly, it is important to do proper keyword research. This can be done by the content team in coordination with your marketing people. There are many tools that can be used for this, such as Google's Keyword Planner, SEMRush, and Ahrefs. By figuring out which keywords are best for your business products and services, you can position your website to rank high in search engines.

Identify both short- and long-tail keywords to drive your online marketing efforts. Since a headless CMS makes it really easy to update your site's content, it will be even more convenient if you have a solid list of keywords to help with content creation.

One of the best SEO practices that you and any content team should go by is the creation of top-notch quality content for human readers and search engines. It will be a pity to have the full convenience provided by CMS platforms, only to waste that in publishing low-quality content.

Make sure that the articles you produce on your website are informative, useful, easy to read, engaging, and can connect with your target audience. You may be asking what this has got to do with search engine robots? Do they really care about these matters?

The answer is: YES. Currently, search engines deploy highly sophisticated crawling and website analysis technologies. They are now much better at determining if a site is truly helpful to a human user or not.

So, don't be tempted to just stuffing your keywords or using SEO practices that are considered black-hat or deceptive. Have your content team strive to create and publish content that will satisfy your human readers. Ultimately, this is one of the best SEO practices that will elevate your business.

Aside from the creation of quality content, regular publishing of content is also among one of the key SEO priorities for your marketing team. The goal is to achieve consistency and also to gradually grow your website in terms of pages.

Regular publishing of content signals search engines that your site is active and up-to-date. This will have a positive impact on website performance among search results. With the use of headless CMS platforms, publishing is made easier so this should not pose too much of a burden.

While metadata isn't an overly weighty optimization factor, it is still an important part of any website, especially for marketing purposes. After all, the meta tags, page titles, and meta descriptions help your website stand out among the search results and help grab your audience's attention.

Follow the updated technical best practices for metadata. These changes from time to time so have your content team check Google's guidelines as well as recommendations from industry leaders.

With the right static site generator, one can easily add page titles and other metadata so the back-end process shouldn't be too difficult. Focus on the creation of these page titles, meta tags, and descriptions and make sure to grab your target audience's attention!

This is another job for your content team or whoever is in charge of publishing the articles on your site. Headings and subheadings are equally as beneficial to SEO and content marketing as meta tags and descriptions.

Not only do they improve website performance in terms of SEO, but they also improve the readability of your content. They can assist in marketing your products and services as well. With catchy headings, you can grab attention and engage your audience. You can generate curiosity or encourage them to fulfil a transaction with your business.

Take your meta tags and keywords into consideration, and make sure you incorporate them into your headings as well.

Creating social media buzz is yet another important SEO technical best practice. This is applicable to all websites, not just for those using headless CMS.

The main goal is to have working links to your business social media accounts prominently displayed on your website. Also, actively promote your site pages on your socials. Doing this will create a synergistic process of domain authority social sharing. You are basically leveraging social media traffic to signal search engines that there are good things on your domain since plenty of people are heading to it via your socials. This can definitely create more SEO success.

On top of that, you will be engaging more with your followers and open up more business opportunities.

Headless CMS provides so many benefits to website owners, marketers, and e-commerce stores. By paying attention to all of these headless CMS SEO best practices, you can take your online visibility to the next level as well as streamline the management of your whole website.

Why not experience all of these advantages today?

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Effective and Easy-to-Use SEO Best Practices for Headless CMS

Content Marketing Institute defines content marketing as, “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.” In layman’s terms, content marketing is a means of providing captive information and media that specifically interests your company’s target audience. In order to use content marketing effectively, you need to investigate your target audience’s likes, interests, activities, behaviors and what they consider valuable information and/or entertainment. This act of profiling your target audience’s behavior, rather then just their demographics, is referred to as defining the ‘Buyer Persona.’

Content marketing is not focused on selling, but communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering consistent, ongoing valuable information. This way content marketing inherits a ‘soft-sell’ approach to advertising your business. Your content should be void of any obviously self-serving, pushy ad copy, and full of great relevant news, videos, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos and similar materials available on your company’s blog, email campaigns, published materials, and website. In essence, your company’s online marketing campaigns become a valuable resource for your target audience, which translates to more page views and better conversion.

The ‘New SEO’ targets this kind of content marketing as its top priority for page ranking and validating authorship. Google’s complex algorithms can tell by popularity, low bounce rates, repeat views and other analytics how relevant and attractive your content is to your target audience and your business expertise. Please note that content marketing is only effective if you narrow your target to one specific audience. If you want to target different audiences and areas of expertise, then keep them on separate sections of your blog. The more targeted your content, the easier it is for Google to see what topic you are promoting and rank your site accordingly. Also, many bloggers and content writers have found that a personal touch, transparency, and sharing experiences have the most profound effect on target audiences. Give you customers and prospects something that makes them feel connected your company.

When working on your digital marketing strategy, don’t get caught up with hype, promises of the infamous PAGE 1 on Google. Boost your rankings and traffic to your site by focusing on engaging, interactive content, and reliable sources of information that are customized to the interests of your target audience and marketing that content through various online avenues.

Content Marketing and the New SEO

How Content Marketing and SEO fit together

In fact, content marketing and SEO convwebriqgoesmad.webriq.com smoothly. Technical specifications from SEO are implement in our content marketing campaign, ensuring its success. That success translates to both fields, bringing websites not only a higher rank, but also new traffic, higher engagement and a conversion rate boost. SEO can’t work without content. It needs keywords, words and articles. Content marketing supplies that, bearing in mind the requirements first established by SEO. Think of content marketing as a practical application of SEO in the form of content. SEO is based on keywords. SEO experts dedicate a lot of time to researching and utilizing keywords. But how can they apply these keywords? Stuffing websites with keywords doesn’t lead anywhere; search engines are perfectly aware of these tactics and often punish sites that do so. The safest solution is content marketing. Content marketing means producing content which is written for humans to enjoy but also targeting particular keywords. SEO needs backlinks. One of the most powerful SEO tactics is link building. Having a high-authority website or portal include a link to your site is a huge boost.

SEO and content marketing are distinguished from one another in several critical areas. And while they have points of differentiation, you still can’t separate the two entirely. Rather than chase down every point of difference between the two, I want to point out this elemental contrast: SEO is narrower, and more technical. Content marketing is broader and more holistic. This is the way in which the two converge:

The way to apply SEO in a broader way is to channel its specific technical endeavors into content marketing.

Conversely, the only way to ensure the success of content marketing is to apply SEO techniques in its implementation.

SEO requires content. Content Marketing is content per definition

There is no such thing as SEO without content. You need words, articles, substance, keywords, verbiage. I wince whenever I have to say it, because it’s so cliche, but it’s true: Content is king. And what is content marketing all about? It’s about content. The practical application of SEO (content) is the very substance of content marketing.

SEO needs keywords. Content marketing means using relevant keywords for the business

No one would argue that a fundamental component of SEO is keywords — researching them, utilizing them, and tracking your ranking of them in the SERPs. The only way you can use your keywords is to be employing them strategically throughout your content. Content marketing consists of top-notch content, written for humans, and using the keywords that you’re targeting. Obviously, Google will nail you if you insist on stuffing your pages with keywords and over optimizing. But when SEO and content marketing do what they’re supposed to do — work in sweet harmony together — you’ll be fine.

SEO wants backlinks. Content marketing is the way to create backlinks

SEO

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