The digital world is full of hassle. The online buyers are always in a hurry and want to spend no more than a few seconds to find all about a website. With such behavior, the topmost section of a web page, which is often referred to as above the fold, carries grave importance.

The top of any website’s page that includes all the important information is called above the fold part. It is a game changer in improving conversions, as it is the part that communicates your first impression. An intriguing part will give the users a reason to stay and explore the more, whereas an unattractive content above the fold may make the leave the website.

For conversion optimization, you can better utilize the space by adding useful content and interactive features and options. Here I would like to duscuss about product page( specifically above the fold part) of FME extensions, as we were getting healthy traffic but not conversions, So we decided top change the design. Previously our design was very simple and we found that its not engaging(look at the image below):

To improve that design we thoroughly studied the designs of top notch eCommerce websites and stores. After that we made a design considering following things:

Product Description should be on above the fold

Key features should be on above the fold part

Screenshots and product’s icon should be on above the fold

So, considering several design heuristics, we re-designed the product page and it literally resulted in more conversions. Below is the image of our new product page:

The online stores powered by Magento can seek assistance from a pool of 

, whereas some pro tips are discussed in this post as well. Read the content to explore how each strategy can drag you to a better conversion ratio.

Display the core strength of your business or website. For this, ask yourself the only reason you are carrying a business. Translate your product or service in a solution that is brilliantly addressing a problem. Determine the unique selling proposition of your offerings to create an urge and appeal that makes the users scroll down the fold and convert.

For any online buyer, the utmost thing about a website is that what different they have to offer and how it can benefit them. Let them know the unique selling proposition (USP) of your business as soon as they land on your website.

A USP above the fold helps you grab user attention. A quick copy as a continuation follows it to explain your core strength. The users who are not sure what you do may read the tag line and get the idea. Do not exceed the explanation more than a sentence or two.

It can be a headline that is supporting the claim you made in the USP. For example, a software house may use a unique value proposition as, ‘Top Rated Software Development Company.’It can be followed by a headline as ‘Serving our global audience with error-free code tailored to their custom needs’

A logo can become your identity if you display it above the fold. Be sure to make your logos captivating to make an impact and make the users remember it for long.

A business logo is not a design to represent your business. It is also utilized for creating a visual context with a unique selling proposition. For example, a user lands any of your web pages;he or she may pay attention to the headings,but need a logo to relate with the idea. The visual appeal of a logo does it all effectively.

The above the fold section of your website has a mandatory part of the navigation through the menu. Keep it simple and easy to use. For a blog or small business, the navigation may include a few main categories or the ‘About us’ and service page.

An online store may display more of its categories in the main menu. This also communicates a lot about the purpose and business of a website. They get to know that to access any main or subcategory, or a service page they can click and find details.

Make an outstanding first impression with appealing imagery above the fold of your website. Pursue creating a positive impact with happy faces in the images and graphics. A positive impact brings more conversions.

The online store can create a compelling environment by showing their products in use in images with happy faces. This may either result in conversions or may force the users to share on a social media network that may convert into customers later on.

Among the various conversion factors, user trust is quite significant. They may need to know either the website is secured to share personal and financial details, and how many other users are endorsing their products or services.

For this, you may need to display trust badges, customer reviews and ratings, social media shares and likes, secured payment gateways, etc. to reap the benefits of the above the fold area, you may need to optimize it for gaining trust and credibility.

Adding contact details such as phone number, email address, or the physical location of your business is sometimes more important than a call to action button. The users who know well about your product or service may likely to place an order. However, the users, who are still confused with the delivery, terms, and conditions, and other matters would like to call or text you in person to discuss it further.

Let the users of your website easily grab contact details and interact with you or your sales and support team without scrolling down for it. Clearly mentioning a contact number also helps you improve credibility as the users can talk to you in person and ask the various questions they have in mind. Once satisfied, they can continue with the purchases.

Adding a call to action above or below the fold is a debatable issue. For eCommerce websites, it may bring the same number of conversions as an online store has multiple calls to action. For bloggers and subscription-based business models, it is more important to offer incentives and acquire leads with a call to action above the fold.

There is still no conclusion on the addition of a call to action to the upper section of a home or landing page. To go with the one that is more effective and useful for your website, you may need to consider common user behavior and design trends.

For the first-hand experience on this, you can try A/B testing of the same. Add a call to action above the fold for a week and two, and then bring it down the fold. Monitor the conversions and go with the more productive one.

Create Exciting Websites with Webriq DXP Studio

Want to easily create these websites with excellent above-the-fold qualities?

It is a fast, versatile, and intuitive way to create landing pages and microsites, and even e-commerce websites. This new and useful tool is perfect for business owners and website owners who want to create webpages that are not only beautiful but fully functional as well.

You will avoid headaches because you can easily choose the website component you like, and select them and arrange them in the best way possible. No need to learn coding, just have your vision and watch it come alive at your fingertips.

Not only that, you get to experience the benefits of Headless CMS and Headless Commerce technologies as well!

Build websites that will take you to new levels of future success!

Deciding what to include and what not to include above the fold is quite easy. It may only test your business knowledge, design features, and user behavior.

For example, you may need to evaluate your unique selling proposition and highlight it in a few words. Another brief copy may follow this as an explanation to keep hold of the user attention. A logo portraying your business nature may accompany the user journey toward the navigation, images, security badges, contact info and calls to action.

Tips To Create An Engaging Above The Fold Part That Improves Conversions

Philippe Bodart

"Earlier this year, I had a little exchange with a journalist online, sent a tweet out that I later regretted – it actually went very viral the whole exchange. I apologized for the message," Ryan Holmes, CEO of Hootsuite, told CNBC's "Life Hacks Live" series.

 called "Hootsuite: The unicorn that never was", where the business news agency looked into whether the company was a unicorn – a start-up worth at least $1 billion.

In the article, Bloomberg explained that the firm had raised $60 million back in September 2014 at a reported valuation of $1 billion, however according to people familiar with the matter, the valuation was more 

Shortly afterwards, the CEO of Hootsuite wrote on 

 that the headline was "salacious" and questioned whether the article had received comment from Hootsuite before the story was filed.

Then what followed was a Twitter exchange between the CEO and the journalist that included the CEO telling the reporter to try him on "1 (800) 328-3425", which 

 discovered was a number for a paid sex hotline. Holmes did go on to apologize for his comments. You can see the exchange here:

Reflecting back on the whole exchange, Holmes said that when you make a mistake such as this exchange, if you're in the wrong and need to apologize, the best thing to do is apologize and be clear.

"I talk a lot about getting leaders into social media, that there's a lot of leaders that are sitting on the sidelines. I think the elephant in the room for so many of these leaders is what happens when you screw up, what happens when you mess up," said Holmes.

"That could be someone from a small start-up, all the way through to big global companies. It happens."

"And the lesson I learned out of that is that when you screw up and you actually need to apologize, you apologize, you be transparent. You talk about how you're going to remedy it if you need to, you own it."

Speaking at the Viva Technology conference in Paris, Holmes said despite the exchange going viral, the "news cycle does move on and people are willing to forgive and move on as well."

Hootsuite CEO gives out advice for when you mess up on social media

Alex Belding

#1 – Budget versus Return on Investment

Marketing budgets are up, to the tune of about 74 percent of B2B companies increasing their budgets in 2019. While the driving force behind marketing budget has always been increasing sales revenues, demonstrating positive ROI has always been a retardent, or at least a question mark. Paradoxically, in this year’s HubSpot survey, marketing executives rank proving ROI as their top challenge while giving ROI a lower priority compared to lead generation and sales conversion efforts.

This is particularly true for small companies (with fewer than 25 employees) focused on building inbound marketing programs and increasing traffic and leads and less concerned with proving the viability of inbound. Marketing departments in larger companies are generally more accountable for their budgets and results and compete with other parts of the organization in regular budget reviews. Regardless of company size, it remains difficult to demonstrate ROI if Sales and Marketing aren’t well aligned in terms of goals, processes and data. Then there’s actually measuring ROI. While HubSpot is creating easier ways for linking marketing activities to revenues through its CRM and Analytics, inbound marketers may not yet have the knowledge or experience to put best practices to use.

#2 - Inbound is becoming a primary source for lead generation

Inbound marketing continues to drive more and more leads and overtake outbound marketing as a primary source for lead generation. In 2019, half of marketers (B2B, B2C, and nonprofit) ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined. And more than twice as many respondents cited inbound (45%) as their primary source of leads versus outbound (22%). In fact, outbound marketing as a primary lead source dropped sharply in this year’s survey, from 34% down to 22%.

#3 - Inbound leads are consistently more knowledgeable about your company

According to the survey results, inbound-sourced leads are consistently more knowledgeable about a company prior to speaking with a sales or business development representative than leads that originate through outbound means. Research from the Corporate Executive Board Company found that today’s B2B buyers go through nearly 60% of the purchasing process before ever talking to sales. So this makes the role of content and inbound marketing efforts critical to engaging prospects before they engage you and providing the information they are searching for.

#4 - Blogging is the single activity most commonly associated with success

The benefits of blogging are universally known and blogs are a primary component of nearly every content marketing and online marketing program that leverages inbound methodologies. But in spite of the shear growth of blogs and content in general, blogging remains a powerhouse of inbound, generating more ROI than any other single inbound activity or tactic. According to the report, marketers who have prioritized blogging are 13 times more likely to experience positive ROI.

#5 - Non-profits are benefiting from inbound

While B2B seems to primarily get the inbound spotlight, non-profit organizations are seeing incredible results. Non-profits are seeing inbound (58%) is responsible for procuring nearly twice as many leads as the roll-up of all other channels (31%). And in addition to non-profits’ success using inbound for lead generation, they also outperform B2B and B2C companies in ROI growth.

Trends and Challenges of Inbound Marketing for Small Businesses

If you're like many leaders, the early stages of your business required a lot of decision-making, from fundamental decisions like your core services or products all the way to decisions about design. Whether you put a ton of time into each and every choice or quickly call the shots to move on to the next one, it's safe to say that your business evolves — and as it does, the look and feel of your brand can change, too.

If you could get your hands on it, you probably wouldn't even recognize 

's first logo. Graphics, colors, fonts, logos, and messaging change over time, and that's normal. But after a while, the customers who stay with your business year after year expect a certain look and feel. With 

 made subconsciously, that consistency is key to quickly and emotionally connecting with customers as your business grows.

Brands like Coca-Cola and Nike have managed to maintain consistency over decades in business. Even 

 in design over the years, there is a basic look that remains consistent.

But your brand is more than a logo. It's everything that represents your company, from your 

 and the content you create to your mission, the employees that 

, and everything in between. As you grow your company, maintaining your brand's consistency can be a challenge. Here are six tips that can help:

From the start, your brand image should be tied to your core values, which often relate specifically to what you want your venture to do for your audience and become over time. Even if you already have a logo and have designed your company website, you can make small tweaks to ensure your branding sends the right messages to your audience members about what you do and what they can expect if they engage with you further.

You might even be able to drastically change your logo once, but if it happens much more than that, you’ll risk appearing flaky. Put your mission statement and core values on paper, and conduct an audit to make sure your visual materials align with them.

5 Ways To Maintain Brand Consistency As You Grow Your Business

Digital marketing is commonly used to refer to internet based marketing, but it also includes phones, tablets, display advertising and any other digital medium. When we talk about digital marketing, it is very common as well to connect this idea to social networks.

One of the most important parts of owning a business is approaching your clients. There are traditional ways of promoting your product or service, and there are also modern ways of doing it. The main objective is to get people to know your product, to inform them and explain how your service works and why they have to choose you and not the other. Thankfully, today there are plenty of digital ways of getting your message across through digital marketing.

Here you have useful tips that are worth trying to boost your marketing performance:

Many experts will tell you how important it is to have more and more leads, to fill your database with thousands of names, numbers, emails that can be reached and talked to. Leads are a very interesting step in the developing of your digital campaign, but they can be left cold if you don-t know how to transform them into sales. This is called conversion, how many of your leads can actually become clients and followers of your product or service.

A vital piece of energy from your marketing system must be devoted to transforming those leads into customers or clients; it has to be devoted to conversion.

Gone are the day’s users just sat and read all the content on a web page. Static web pages were the only available thing on the World Wide Web. But now, there is no much information, so many stimuli that people are not going to stay there and read long posts about how fantastic your service is. They need to be attracted, entertained; content must be interactive.

You could offer videos, flow charts that move and explain things to the reader if the theory is too heavy to understand. If it is a music service, the page could be available to have the 

best mp3 music downloader apps for free songs downloads

, or if it is about the kitchen, there could be some free recipes to be downloaded.

Review and Revamp Your Digital Marketing Strategy

Digital marketing strategies are based and created according to some trends and events at the moment; it is then for this special reason that they have to be reviewed every once in a while. The keywords, analysis, and trends that were crucial for the design of the campaign can be already obsolete, and your site may be losing audience because of it. Many analytic tools can help the marketing team move with the times so that the renewal is a complete success.

Evaluation leads to changes, and sometimes this is the reason why entrepreneurs stay behind in updates and current trends. It is necessary to be aware of the progress of a social marketing strategy, to make the changes the audience is looking for and therefore continue generating views and interest.

There are plenty of ways of boosting your digital marketing, whatever you do remember to stay true to the topic you decided to explore and also to deliver quality content all the time.

We hope, the information we have provided is helpful to you. Thanks for reading our blog. Subscribe us by email for the latest tips and updates.

 for all your web and digital marketing strategies.

Most Effective Ways to Boost Your Digital Marketing

No two Facebook posts are created equal. Of the many ingredients that go into each one—visuals, compelling copy, headlines, and timing—there are countless variations. There is no perfect Facebook post, but there is such a thing as a perfect Facebook post for your brand.

To find out what goes into a successful Facebook post, I spoke with Hootsuite’s social media marketing specialist, Amanda Wood, and social media marketing coordinator, Christine Colling. They shared tips on:

How to get your content seen by working with Facebook’s News Feed

The type of content that gets the most engagement

The role of timing in a perfect Facebook post

Continue reading to discover how you can create the perfect Facebook post for your brand.

 a social media manager can have. Writing clear and concise copy lets your audience spend more time paying attention to your key message—rather than deciphering what you’re trying to say. Wood and Colling share three tips to keep in mind when writing Facebook posts.

“Our audience’s time is important to us so we get our message across in as few words as possible,” explains Wood. “We keep headlines under 20 words and use a maximum of 50 words in the description for optimal link clicks.”

If your brand voice allows for it, Colling suggests 

. She says: “You can use emoji to show a reaction to content rather than explaining something. Emoji help emit emotion and take the place of too many words.”

When creating a Facebook post, keep your audience top of mind. Wood says, “You should always be thinking about how you can save your audience time, while providing valuable content. For example, when we share a link to a blog post that contains 10 tips, we give away four.”

This way, the audience is able to easily determine whether the link is one they want to click. If the tips we share aren’t what they’re looking for at that time, they can scroll past. On the other hand, if the teaser content looks like something they’d be interested in knowing more about, they can click through and continue reading.

For more expert writing tips, read our post 

7 Key Strategies to Write Clickable Content for Every Social Network.

When you combine great writing with attractive visuals, you’re well on your way to creating the perfect Facebook post.

Wood and Colling recommend that social media managers:

Add a variety of media formats to Facebook posts

. Rather than just sticking with images, try mixing things up with video content, blog links, GIFs, or other rich media assets relevant to your organization.

Create new social assets to use instead of preview images.

 Facebook automatically pulls a preview image from the content when you’re sharing a link. Instead of accepting whatever shows up, Wood suggests creating a separate social asset to offer additional information to your audience.

Be strategic with video content. Colling recommends finding a length that works for your brand, but says shorter videos often work best. “We keep our videos under a minute and make sure we’re adding value,” she explains. “Hootsuite’s social videos aim to be educational and provide information to our audience.”

Colling also suggests experimenting with Facebook Live video. Facebook’s algorithm prioritizes 

 as they are happening so they appear higher in users’ News Feed.

 decline in organic reach. If you understand the way the Facebook algorithm works, it can help alleviate some of the impact this has surely had on your content.

, Facebook’s VP of Product Management,, the algorithm looks at each post individually and predicts whether a user will be interested in—and how likely they are to share—the content. Each post is given a relevancy score based on:

 (ie. if someone likes and comments on another user’s posts, Facebook will infer you are interested in the content)

 (if a post has many likes and comments, Facebook determines it is more popular and of more interest)

 (more recent posts are given priority, unless another variable shows to be more significant.)

Mosseri explains the best ways publishers (that’s you!) can get more engagement by working with Facebook’s algorithm:

 Mosseri says this is the most important step towards dominating the News Feed. “What’s best for your audience might not be best for another company’s audience,” he explains. “Experiment, make mistakes, try long form, short form, video, and different tones.”

 Mosseri, unsurprisingly, suggests publishers avoid clickbait headlines. Instead, he advises brands give their audience a clear sense of the content behind the link.

 Nobody wants to get bombarded with branded content, so you risk losing your audience’s interest if you take this route.

Our social media team find video content gets the most engagement, but this won’t necessarily be the case for all brands.

For more on using the algorithm to your advantage, read our post 

The Facebook Algorithm: What You Need to Know to Boost Organic Reach

The perfect Facebook post for your brand is about more than just the content. Wood explains, “Even if you have the best content, if you’re posting at a time when your audience is asleep or inactive you aren’t going to see great results.”

To find the optimal time to post, Colling recommends testing a variety of times to see where you get the most activity. She explains, “It’s also important to know your audience and whether they’re in different time zones. We try not to post before a certain time so we can reach our North American audience at the end of the day, and our Asia-Pacific and European audiences as they’re waking up or having lunch.”

Find your Facebook audience’s sweet spot with 

The Best Time to Post on Facebook, Twitter, and Instagram.

Brands should also know how often to post. Wood explains, “We share twice a day on Facebook as we have a large audience across different time zones. We found this was the amount that works best for our audience and content. While we used to post eight times a day, we saw a significant increase in engagement after we cut down our number of daily posts.”

For every perfect Facebook post, there are 10 that don’t quite make the cut. Wood and Colling agree that these less-than-stellar posts have certain qualities in common:

 Always approach your Facebook content with an audience-first mindset. Instead of thinking how your brand can benefit, think about how you can help or solve problems for your Facebook audience.

They are too long. Think about what your main message is, and stick to it. Nobody has time to read or watch unnecessarily lengthy content. *

 The CTA compels your audience to complete an action, so if you aren’t providing one you’re missing out on a huge opportunity for click-throughs and engagement. But, if you offer too many CTAs on one post, there’s a good chance your audience will get overwhelmed and fail to click anywhere. Learn 

They use images optimized for other platforms.

 Show your audience that you’ve put some thought into your content by using visuals that actually fit 

Every brand will have a different formula for the perfect Facebook post. With the tips above, you can figure out what works—and what doesn’t—for your audience.

The 5 Key Ingredients of a Perfect Facebook Post

The overall objectives of a web and social media marketing software platform and services are;

Public relation, brand visibility and brand awareness – spread news and important information about your business, brand or products to a broad(er) audience who are likely to share it to their own networks. Brand consistency throughout your online web and social media presence.

Build meaningful relationships – web and social media marketing makes you accessible and approachable to a broad audience.

Other businesses and individuals will have the opportunity to get to “know” you.

Build customer loyalty – give customers a reason to interact with you and reward them for making you part of their social network through promotions or gifts.

Make your network feel valued and they will value you.

Establish trust – share valuable information with your network that shows you are knowledgeable in your field and people will seek more information from you.

Connect with industry influencers. Manage Your reputation – hear what people have to say about you and your business and more importantly, let people know they are heard Increase your search visibility – web and social media marketing plays a big role in the new generation search engine marketing activities.

Consistent and continuous social media marketing activities will enhance your visibility and keyword rankings in the major search engines.

Grow the Brand presence – through increase of web traffic, followers, likes, fans, blog posts, subscriptions, e-mail database etc.

Engagement of the brand audience through comments, shares, user generated content, promotions, gifts etc.

Monetization of fans – through qualified leads or sales through social media or through groups of interest

GROW THE BRAND; secure all your digital assets and create a brand consistency throughout. Create new compelling content or re-use existing compelling content throughout all your digital media. All your digital media assets will be interconnected and inter related to increase your online brand presence. It is recommended to engage in this grow the brand presence for a period of 6 months minimum. If your company is new to web marketing and social media marketing we recommend to extend this phase to one year . It will allow you and your staff to learn and engage with your customers and network in a gradual way, and it will allow you to build up your online brand and online reputation step by step. Like any marketing activity it takes time and effort to build your online brand.

ENGAGEMENT of YOUR BRAND AUDIENCE; Building up an online catalog for your products and services. An online catalog is less disruptive to your business then a complete E-commerce presence. Your product delivery model and logistics are not changing. Monthly Newsletters and targeted e-mail campaigns to your contact database Proactively monitor your brand and respond proactively to social media posts. Promotional campaigns with perks and gifts for people who share, like and follow you on social media. Expand your search engine visibility to 10 keywords. Youtube video account – add 1 video per month.

MONETIZATION of FANS; Your web and social media assets are now entering their second/third year of operation, you have build a wide network of Fans, Followers and you have a couple of brand advocates and industry leaders following you and your company. It is time to monetize these digital assets with a full E-commerce WebPresence and engage in social media buying. Building up a complete E-commerce presence. Your product delivery model and logistics will have to be adapted to your new online channel to market. Expand the activity on Pinterest and other social media buying sites, like the upcoming WANT Facebook button. Proactively monitor your brand and promote your online offering in social media sites.

Objectives of a Web and Social Media Marketing Platform

Static Website CMS

Running a company is seldom easy. Setting up an ideal website may not be too different, too. Despite the many truths surrounding business and services, there is one smart way you can gain leverage over other names in the market.

The modern business owner should understand that everything trade-related is now turning to digitalization. Startups introduce products/services through social media sites while established brands adapt to new digital marketing approaches.

The game varies for each type of service running through the global network, but the technique is just one. Whether you’re based within or beyond Colorado Springs, web design that’s professionally and flawlessly done will get you the results that you want for your business

At the Forefront of Marketing: Web Design as a Service

Having an online presence can aid any type of business in so many ways. That is why it is often advised to have a great website for your business. And when it comes to websites, here’s how professional web design can help you:

Your product/service gets the right branding. Designers will figure out what message or value to convey to your target market, which they present through your website. You can even get designs customized to exactly what you need.

Your pages will load faster and will increase your search engine visibility. Designers use various tools to analyze which type of content reverberates more prominently among digital users. A team of professional web designers can help craft a website that is search engine-friendly.

The chances of possible online downtimes will be reduced. A well-designed website will have little to no maintenance problems. Your web design team will identify what potential technical problems will be most likely to happen and will arm your website with the material to prevent them.

Your website will be mobile-friendly. A big chunk of online users rely on their mobile phones for their daily internet consumption. Since search engines require websites to have great mobile adaptability, your design team will create the right, future-proof website.

Supercharge Your Brand in Colorado Springs: Web Design as a Service is Now Offered by Our Team at WebriQ!

We’ve spent valuable time developing the Web Design as a Service concept (WDaas), which is aimed to turn websites into what they truly need to be. Our professional team offers security, simplicity, and cost-effective design packages that will help you properly establish your brand.

Let us do the work for you! Creating visually powerful websites isn’t just part of our service; we have a variety of tools and methods that can help you stay ahead of the game. We can handle and draft web projects and establish a long-term partnership for prices that are fixed and affordable.

Think no more of the hassle – we offer content marketing that can engage a variety of online consumers plus search engine optimization and inbound marketing. We believe in outstanding performance and delivery and most importantly, we believe in the potential of your brand.

Boost Your Business in Colorado Springs: Web Design is the First Step to Great Digital Reach

Most, if not all business coaches and mentors are strongly recommending digital marketing to their clients, as a way of bringing in a flow of new leads - but sadly, few clients are succeeding – much to the dismay of their coaches and mentors. The problem is that human beings are very predictable. They need success, they need to experience small wins or gains or most of them will give up. According to Psychology Today, every small win gives you a spritz of dopamine, that feel-good brain chemical that is linked with motivation. A series of small wins guarantees a constant supply of dopamine, which is released during goal-oriented behavior and upon achieving a goal.

So clients need results as quickly as possible, or they become demotivated and disillusioned and blame their coach for their situation. The problem is, the coach did his or her part – they gave the client all the best advice and even showed them how to implement it. But the client just didn’t do it consistently.

Consistency is the key to achieving anything. A lack of consistency is why people don’t get results at the gym or in sport or with weight loss programs. And it’s why business owners don’t get results with digital marketing. They don’t get that flood of leads and inquiries they were hoping for.

Gone are the days when you just throw a couple hundred to the Indian SEO firm and your site will appear in the top 3 matches in Google, automatically bringing you inquiries. Google has moved on and you now really have to be a genuine resource to get to the top. You need fresh content and consistent activity in different areas of the web to achieve any results. That includes answering questions on your Facebook page and interacting with people on different platforms.

It’s not always the business owner’s fault – they just get busy working in their business and don’t get the time to consistently work on their business. That’s frustrating as a coach because you want a long-term relationship with your clients – you need them to be successful, because that’s how you make your money.

Many coaches are suggesting or even helping their clients get virtual assistants (VA’s) in countries like the Philippines. Great idea, as it frees the business owners up from all the mundane social media chores they never get around to doing. Those mundane chores that create consistent movement and mean the difference between success and failure.

But more often than not, this plan fails. Why? Because of VA’s are not consistent. When they’re working from a home environment, people in countries like the Philippines have plenty of distractions – most live with large families, with many members not working. Then there are friends chatting on Facebook, Fiestas to go to – and an endless parade of doctors who will tell them to stop work and rest every time they experience a minor illness. That said, you will find good ones – people with a good work ethic, who have been smart enough to remove distractions – But you may find that they are in the process of immigrating to a western country where their skills are in demand. So after a few months of enjoying an extremely productive relationship, you have to go back to the drawing board.

But what if you took those VA’s and put them into an office environment without distractions? Then what if you systematised their tasks so that they could work more efficiently and effectively? You would then have the solution. An affordable skilled resource to take care of the regular, mundane aspects of digital marketing. That’s exactly what we did at WebriQ. We brought a team of bright, capable VA’s together in an office environment and created a system for them to work with. As they are accessing client accounts, we ensured they had police clearances and were of good character.

This is not a set-and-forget solution by any stretch of the imagination – The business owner must still drive their digital marketing, come up with campaign ideas, advertising and answer queries on their website or in social media. But we do the rest. We basically take care of all the tasks that business owners typically neglect, to their detriment. So if you’re a business coach or mentor who is completely frustrated with clients not getting results and then leaving,

 for our business digital marketing package and see how it can help your clients. As an extra bonus: You may qualify to earn a generous commission on all the services your clients subscribe to.

How Digital Marketing Failure Slams Business Coaches and Mentors

Redefine your digital journey with a platform that reshapes your monolithic code, broadcasts content across digital channels, and tailors itself to your unique business model.

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