Philippe Bodart

We all know Google Analytics obviously, and although it is a Free to use tool for most of us, it has become a monster tool, which is difficult to set-up and difficult to use. The whole tool can be so overwhelming in it's complexity, that you need a specialist to make it workable and usable.

So on top of using Google Analytics, we have opted to integrate WebriQ Analytics powered by 

We are sharing the mission statement of Matomo to its full extend -- To create, as a community, the leading international open source digital analytics platform, that gives the every user full control over their data. Especially the control over your data is one of the key missions of 

Matomo is the leading open source web analytics software used on more than one million websites in 200 countries. But when there are also dozens of other free and paid web analytics solutions, why choose Matomo? One of the principle advantages of Matomo is that you are in control. Unlike remote-hosted services (such as Google Analytics, Webtrends or Adobe Analytics), we host Matomo on our server and the data is tracked inside a database. You can access the data easily via the Matomo APIs. Advanced users can use Custom Dimensions, Segmentation, or even run manual queries on the database in order to build advanced reports. Matomo can be used to measure your websites, your mobile applications, your software applications, and can also be used on your intranet portals and intranet websites.

Matomo also protects visitors privacy with advanced Privacy features. When using Matomo for Web Analytics, you ensure that visitors behaviour on your website(s) is not shared with advertising companies.

Here are the main reasons we decided to implement Matomo alongside Google Analytics. Free, really free, you don’t pay for your data. Once you use Google Analytics you’ll get Adwords ads via mail both electronic and in real life. Open Source – Do I need to say more? No big Google like corporation behind it or small business that could go bankrupt out of the blue. Respect of privacy while Google Analytics does send your data to the US where at least 40 different secret government agencies can access it. Easy to use once it’s installed. Google Analytics is way to complex by now. You have to click several times to find some crucial reports. Simple goal tracking. The way Matomo organizes goal tracking is easy to grasp and implement compared to Google Analytics. Customizable. While Google Analytics is also customizable you can make your Matomo dashboard show anything and everything you want. Self hosted, so that you control your data and they stay in the same country you’re in and nobody else can view them, not even Google employees. Tracks Google Image Search. While GA, shame on them, doesn’t properly track Google Image search traffic Matomo does with ease. Full referrers: you have to perform bizarre workarounds to see the actual links people use to visit your site in GA. Once you have them you have to click several times just to see them. Matomo simply shows them after one click. Almost real time – While Google Analytics data appears with sometimes a substantial delay, Matomo shows your visitors right away.

See how your website is doing traffic wise , get a 

WebriQ Analytics powered by Matomo

UX design, or a design approach that is centered on user experience, is a fast-growing trend in modern technology. This is true in a variety of fields, and it is also becoming more widespread in the world of web design. If you are in the process of setting up your own website, it is important to brush up on this concept. Better yet, you need to find a Colorado Springs web design firm that is capable of delivering UX design.

Tips for Developing a Practical Homepage Design

The homepage is the most important page in your website. This is the first thing that your website visitors will see. So, it is important that you make a good first impression on your homepage. Otherwise, you will be losing out on your ability to possibly convert those visitors into customers. The main goal for building a website is, after all, not just for traffic but to make sales.

Follow these tips to build a practical and responsive web design for your home page:

Make your identity known. It is important for your web visitors to know exactly what you do and what you offer when they visit your homepage. If your identity is not clear, it will create confusion. And if your visitors are confused, they won’t be interested to spend more time exploring other pages on your website.

Test the homepage on various devices. Responsiveness is one of the main priorities for most web design firms today. A design that is responsive is able to adapt to multiple devices. It must also deliver a good experience regardless of what device they are using to access it.

Provide a compelling Call to Action (CTA). A call to action is vital in your homepage because it gives your visitors motivation to act on something. You can invite them to explore other internal pages within your website. You can also give them a Free Trial or Free Download. You can come up with a variety of ideas to encourage them to spend more time on your site. It will also serve as a guide to your visitors on what to do and where to go.

Target your website design to appeal to your users. It is important that you have an understanding of your target audience. Make sure you follow your design philosophy based on what appeals most to your target audience.

Searching for a Colorado Springs Web Design Firm?

When you are looking for a firm that offers web design as a service, look no further than WebriQ. We are a Colorado Springs web design firm that specializes in web design, inbound marketing, and search engine optimization. The focus for our web design firm is primarily to develop usable, scalable websites that are highly responsive. So, we make sure to deliver websites that are not only good to look at, but can also provide a good experience for its users. You can learn more about what WebriQ can do for your business here: 

If you are searching for the best web design Colorado firm, you can email us at 

. We offer a highly customizable service so you will pay only for what you need. Find out more on this page: 

Practical Homepage Design Tips from Colorado Springs’ Web Design Experts

In Denver and Boulder, startups earn support from the local community and the government to encourage growth and push boundaries. Small startups are also provided with office space, which is why the number of B2Bs in these areas, particularly in the tech industry, continues to grow.

If you want to join the community or want to grow your business further, Boulder and Denver are the best places to do it. But because of the competition, you need to stay on top of your marketing efforts, something a web design Colorado agency can help you with.

A B2B website requires a different approach to web design and development. If you seriously want to appeal to clients in this sector, it is best to hire the pros who are proficient with the best practices of B2B website design.

According to data from The Good Group Inc, 94% of B2B buyers go online to research before they finalized a purchase. So if you want to generate leads and increase conversions, you should work with expert web designers for B2Bs.

If it's not attracting visitors, there must be something wrong with it. Time to give it a good look over.

B2B websites may have become more casual and creative over the past years but a certain level of professionalism is still required. You're still selling a business, after all.

So make sure the language, image quality, site organization, and other features appear and sound professional.

A responsive web design is one way to generate leads. But if you really want visitors and potential clients to stay on your website and complete a transaction, you must provide trust symbols.

This is the certification logo on PayPal and the badges from Yelp and other review websites.

For your website, you can add an industry-related security seal or symbol. Customer testimonials also help.

The purpose of trust symbols is to make your potential buyer feel that your business is reliable because you provide a good product and experience.

B2B or no, navigating through a maze of pages and tabs irritate most internet users. The last thing you want is to put off visitors and clients.

So keep navigation simple, the design intuitive, the content relevant, and the site design structured. Your website should make it easy for visitors to find what they want.

If your website happens to be the Rubik's Cube of websites, consult with Colorado Springs web design agency.

Does it present a clear unique value proposition (UVP)?

Also known as a unique selling proposition (USP), a UVP describes how a business is different from the competition, the benefits they offer to customers, and their solutions to customer needs and problems.

If you don't have one, make one. Then, when you hire an agency to revamp your website, make sure your UVP is presented clearly and made apparent to visitors of your website.

Need help creating or revamping a B2B website? WebriQ can help. We custom design websites to suit the needs of B2Bs and integrate chatbots, automated sales funnel, and a business grade email marketing tool.

, we will design or transform your old B2B website into a platform that generates leads and drive sales. Contact us today.

Expert B2B Design Tips from a Trusted Web Design Colorado Agency

However,the continuous increase in e-commerce consumption by people has also led torise in the competition for retailers. The best way to stay abreast ofcompetition is to optimize your e-store according to the latest trends. Now,when it comes to e-commerce, several on-going trends are expected to stayafloat in 2016.

Beloware some of the biggest trends that will dominate in the e-commerce industry in2016:

Nearly 66 percent of user's time spent on e-shops is done using mobile devices. And, 61 percent of consumers abandon an e-commerce site if it isn’t mobile-friendly. Thus, it's imperative that your online shop must be optimized for Smartphones and tablets. Put it simply, having a site adjusted to multiple devices withdifferent screen sizes has become a hard-to-ignore priority than ever before.This clearly suggests that the adoption of responsive design is only going togrow rapidly.

Despite offering a streamlined viewing experience, responsive design has beenimplemented in only nine percent e-commerce sites. However, realizing thesignificance of responsive design, more and more e-commerce website owners areturning to RWD approach.

Most e-commerce stores are usually cluttered with stylistic elements like gradients,textures, and drop shadows, to name a few. But using such elements decreases usability. And so, many e-commerce sites owners have started following the “Less is more” motto to make their site user-friendly. Basically, retailers are making use of flat design templates to bring clarity and simplicity to their design. Rather than using stylistic elements, a flat design includes subtle elements, including bold colors, iconography, grid and much more.

One great example of flat styling is Canopy. You can use this site to get inspiration for applying flat design to an e-shop – that features a clean and minimalistic design with plenty of white space that quickly brings the user focus on the products.

In case you want to give prominence to a few products (ideally two products)simultaneously, on your e-commerce site then you can make use of split screens to fulfill such a need. Besides, helping you promote two of the most important items in your store, split screens also provide another benefit. You can showcase your primary product on the side of the layout, and on the opposite side, you can display additional information about that product.

 (a site that sells wallets and several other accessories) is designed with splitscreens. Below is an image of the site containing a passport sleeve on one sideof the product page, while the right side is used for displaying a travel wallet.

As people prefer mobile devices for making purchases online, it's important that your site can enable visitors to interact with a web page in a seamless manner. One best way to achieve such an objective is to make your e-commerce site interfacemore finger-friendly. Well, since consumers have become accustomed to usingfingertips for interacting with a page, apparently they'll possibly would wantto use multi-touch gestures for navigating through your e-commerce site.

E-commerce website interfaces designed keeping in mind finger friendliness will most likely have two impacts. Firstly, the use of content sliders will reduce. Though such sliders have proved quite useful in showing plenty of informationin small screen displays, but users find it hard to click on the small-sizenext buttons of the content sliders. Secondly, use of larger CTAs will increaseas they help provide an enhanced shopping experience to users.

5. Add a Personalized Touch With Custom-Drawn Illustrations

In today's highly competitive e-commerce industry, site owners resort to several techniques and tactics that could help in making their e-shop look unique and apersonal touch to it. And, one emerging trend that can assist you in accomplishing such a goal is to make use of hand drawn (custom) illustrations.Thus, you should consider adding hand-drawn stickers to your e-commerce siteinstead of the stickers available online. Also, you must think about adding alarge illustrated background.

 uses a fully illustrated background that not just add a realistic touch to the layout, but also help deliver the site's message in an interactive yet easy-to-understand manner. Despite using plenty of illustrations, this e-commerce site doesn't compromise on usability.

Biggest E-commerce trends to stay afloat in 2016

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Designing your own website is great if you have the right skills and experience for the job. Even with just the skills, your website can become your playground for experience. The most valuable benefit from a DIY effort is that you get to learn from it.

However, in today's fast-paced digital world, getting web design as a service may get your brand the leverage that it truly needs. You’re probably wondering what this “leverage” entails, so we’ve gathered the most significant benefits of hiring professional web designers in a list below.

Websites as a Service (WSaaS) that Delivers

 – In the marketing industry, excellent branding depends on intelligent design. Professional web designers can help you properly establish your company’s vision and service through your digital property. Their expansive background can help create and establish what your company needs to stand on, presenting your services into reliable platforms for good business and great user experience.

 – Web design doesn’t only focus on the look and feel of your website. On the contrary, the process often involved in this service is comprehensive and technically complex. As websites need proper search engine optimization, professionals make sure your site can load quality content onto first results pages and they keep you updated with search engine algorithms.

 – As the digital world continues to evolve, search engine giants are demanding more mobile-friendly websites. In fact, Google requires businesses to provide top-quality mobile website versions if they want to stay on top of the results. The great thing about web design services is that “mobile responsiveness” is already often a default offer. This means you won’t have to worry about aspects such as mobile navigation, response, and accessibility.

 – Many web design services offer long-term partnership. This means an established working relationship that guides you through several marketing stages. Over time, your website will need updates. Well, what could be better than a partner that automatically delivers them to you?

 – Evaluation is an important aspect in gauging your website’s reach and impact. Web design teams often utilize Google Analytics to identify which areas need improvement and which ones are performing/delivering as expected.

A simplified approach is to recognize that any web project has two essential components * A marketing/marketing communication/sales element * A technology element

Every business is capable of putting the marketing element together through an in-house exercise, in the end, you are an operating business with customers and revenue. Or there is a plan (marketing/sales plan) to get to customers and revenue.

The technology element is much trickier. Very few companies have in-house resources to launch a web project. The outsourcing options are so vast, that choices are difficult to make. The answer is to buy into Website as a Service (WSaaS) instead of running a web project.

If you want what’s best for your website, then work with our professional web design team! We are championing the Websites as a Service concept (WSaaS), which aims to provide a thorough inclusion of web design services – from drafting captivating websites to channeling the right sales funnels.

We believe in the power of a mobile-friendly website to help you achieve the success of your brand. Customization, maintenance, development, and innovation are central to our service and we guarantee you all these and more at affordable, fixed prices. Let us handle your web projects and provide you with the tools you need to maintain your reach and success rate.

Allow your ideas to flourish into infinite opportunities and great results! Scroll through our 

 to find the one that you need or take a look at our 

Websites as a Service: Why Having Professional Work Done is Better for Your Website

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