- “From a CMS-specific perspective, AI-enhanced page creation and editing, content tagging, and customer segmentation are all very real features that exist today. This enables marketers and business users of a CMS to have less reliance on IT for general use cases and daily tasks,”
said Sara Faatz, Director of Technology Community Relations at Progress, in an interview with CMSWire.
These AI capabilities are part of a broader industry shift that is reshaping how agencies deliver digital experiences.
The share of traditional web development in agency services declined from 75% in 2023 to 69% in 2025, reflecting a shift toward AI-powered solutions and personalization (Promethean Research, 2025 Digital Agency Industry Report). Yet even with this evolution, website design remains central to building trust and retaining customers in competitive markets (Saoula et al., 2023).
For agencies, excelling in user experience while optimizing for AI-driven search visibility is becoming essential to maintain relevance and growth.
Agencies face a mix of operational and technical hurdles that affect delivery and profitability.
AI tools, composable architecture, and new frameworks evolve rapidly, necessitating continuous adaptation to stay ahead of competitors.
Finding and retaining skilled developers and designers is challenging, and high turnover disrupts project timelines and quality.
Clients expect fast, secure, and personalized experiences, increasing project complexity and time pressure.
Frequent algorithm updates demand flexible strategies to maintain visibility and reach.
Managing large and small projects while controlling costs is challenging, and inefficiencies can erode margins.
StackShift is WebriQ’s Content Operating Platform, designed to centralize and simplify development while maintaining creative flexibility.
Agencies can create unique websites that align closely with client branding. Flexible design settings make it easier to adapt layouts and features for different audiences.
Intuitive navigation and fast-loading pages keep visitors engaged. Responsive design ensures the experience is consistent across devices.
Optimized infrastructure supports quick load times and dependable functionality. This stability boosts both user satisfaction and search rankings.
The platform can handle growth without major system changes. Agencies can add features or accommodate higher traffic with minimal disruption.
StackShift includes measures for GDPR and CCPA compliance. Robust security protocols protect sensitive business and customer data.
Agencies can access data on user behavior and content performance. These insights guide strategy for ongoing improvements.
Clean code and structured content improve search engine indexing. This foundation supports long-term visibility in search results.
Visibility in AI-powered search results is becoming as important as traditional SEO. StackShift works efficiently with WebriQ tools that address this need.
CiteForge structures and formats content so it is easier for large language models and answer engines to interpret. Proper structuring increases the likelihood of being included in AI-generated responses.
CitationGrader audits content for AI readiness and provides a score with actionable recommendations. Agencies can address gaps before publishing.
When used together, these tools ensure every page is optimized for both human audiences and AI systems. The combination strengthens a website’s ability to perform across evolving search channels.
Agencies that adopt StackShift can see measurable improvements in operational efficiency, project delivery, and client satisfaction.
Build and revision cycles are shorter, enabling agencies to meet deadlines more comfortably. Reduced development bottlenecks lead to quicker launches.
Standardized components reduce the need for repeated custom coding. This efficiency allows resources to be allocated to higher-value work.
AI-driven search visibility-ready architecture combined with AI-friendly formatting increases reach in both traditional search and answer engines.
With less time spent on routine maintenance, teams can focus on creative projects and strategic growth initiatives.
AI-powered tools like ChatGPT, Google’s Search Generative Experience, and Bing Copilot are influencing how people find and consume information. Agencies must ensure their websites are visible to these systems.
Proper tagging helps AI understand context and relevance. This increases the chance of inclusion in answer results.
Clear, predictable structures improve how AI models parse information. This supports accurate representation in generated responses.
Incorporating AI readiness from the start ensures content is built to perform in both human and machine contexts.
Regular assessments help maintain AI visibility over time. Agencies can track progress and adjust strategies as search technology evolves.
The future of web development will reward agencies that pair technical capability with AI readiness.
StackShift delivers high-performing, adaptable, and secure websites while supporting both SEO and answer engine optimization. When paired with CiteForge and CitationGrader, content is not only published but positioned for maximum reach across search environments.
Agencies ready to lead the next phase of digital engagement should talk to an expert today to explore how StackShift can transform their approach.
Yes. StackShift can work alongside existing systems, allowing phased integration without interrupting live projects.
CiteForge structures content into AI-citable knowledge blocks, and StackShift delivers it through a fast, structured, and AI-ready platform for maximum SEO, GEO, and AEO visibility..
Yes. The platform can serve boutique agencies as effectively as enterprise-level teams, adjusting to varied workloads and client demands.